The flat coastal plain of Santa Monica offers some of the most scenic beach drives in Southern California, making local drivers highly selective about finding vehicles that can transition smoothly from urban oceanfront cruising to rugged weekend adventures. Currently, the national "Employee Pricing for All" event is available, allowing eligible shoppers to review current pricing on select vehicles. This promotional window is scheduled to close on July 6, 2026, and buyers are encouraged to contact the dealership for the latest pricing information on available inventory.
Selecting the right vehicle during these final days depends entirely on your daily driving demands and coastal lifestyle. For active families who prioritize cabin space and passenger safety, the 2026 Explorer is a highly capable option. The Active trim of the 2026 Explorer starts at an MSRP of $40,585 and features a 2.3L engine paired with a 10-speed automatic transmission, delivering an EPA-estimated 20 city / 29 hwy / 24 combined MPG while providing comfortable seating for 7 and a maximum towing capacity of 5,000 lbs. Drivers seeking a more compact, trail-ready crossover often look to the 2026 Bronco Sport, which starts at an MSRP of $38,260 in its rugged Badlands trim, utilizing a 2.0L engine and an 8-speed automatic transmission to provide 21 city / 27 hwy / 23 combined MPG along with 2,700 lbs of towing capacity. To explore these options before the promotional window shuts, you can browse our new Ford Explorer SUVs or check the availability of our new Ford Bronco Sport models online.
For those who require uncompromising towing power and open-bed utility, the 2026 F-150 remains the gold standard of the truck segment. The premium King Ranch trim starts at an MSRP of $65,825 and comes equipped with a powerful 3.5L engine and a 10-speed automatic transmission, producing 382 hp and 500 lb-ft of torque to support a maximum towing capacity of 12,800 lbs and a payload capacity of 2,206 lbs. This powertrain setup achieves an EPA-rated 17 city / 25 hwy / 20 combined MPG, offering a balanced blend of work-ready performance and highway efficiency. You can view our new Ford F-150 lineup to compare this model against other trucks in our showroom.
The promotional pricing applies across an extensive and diverse selection of vehicles to suit every driving preference. Performance enthusiasts can check out new Ford Mustang options, while those seeking versatile midsize or compact utility can view our new Ford Ranger models or our new Ford Maverick inventory. For commercial and fleet needs, we also carry new Ford Transit commercial vans, and heavy-duty buyers can explore heavy-duty Ford Super Duty trucks. If you are interested in modern, eco-friendly powertrains, you can search our new Ford Mustang Mach-E inventory or look into the all-electric Ford F-150 Lightning, keeping in mind that federal tax credits under IRC §30D terminated on September 30, 2025, making these vehicles available for shoppers to review current pricing with the dealership. To see these vehicles in person, we invite you to obtain directions to our physical showroom address or give our sales professionals new Ford Bronco inventory or other eligible models a quick look by giving us a call directly at (310) 451-1588.
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Table of Contents
- Demystifying the Math: How Ford Employee Pricing Compares to Standard MSRP
- How Much Could the Price of a Ford Truck Rise After Employee Pricing Ends
- Crucial Logistics: Understanding the July 6, 2026 National Deadline
- Corporate A-Plan Eligibility Versus Employee Pricing for All Promotions
- Can You Reserve or Hold a Ford at the Employee Price Before It Arrives
- Completing Your Purchase Process Online Before Visiting Our Showroom
- Quick Answers Before You Visit
- Secure Your Promotional Rate at Santa Monica Ford
Demystifying the Math: How Ford Employee Pricing Compares to Standard MSRP
A clear understanding of how an employee pricing event operates requires looking past retail marketing and looking directly at the structure of a dealer invoice. Standard Manufacturer’s Suggested Retail Price (MSRP) is the retail price set by the factory, which includes built-in profit margins for the retail dealer. Employee pricing, historically known as the corporate A-Plan, is a pre-determined, non-negotiable price calculated by subtracting specific factory holdbacks and advertising fees directly from the dealer invoice. This calculation provides a structured pricing reference that helps shoppers compare available vehicles with the listed MSRP.
The financial difference between standard retail pricing and promotional employee pricing becomes highly apparent when analyzing how price points scale across different trim levels. For example, the 2026 F-150 lineup features a diverse range of base MSRPs across its standard trims:
- XL: $37,290
- STX: $41,855
- XLT: $44,695
- Police Responder: $52,350
- Lariat: $59,560
- Tremor: $64,915
- King Ranch: $65,825
- Platinum: $68,800
- Raptor: $79,005
Each of these configurations is subject to a standard factory destination charge of $2,795. During this limited-time sales event, shoppers can review current pricing information for these trims alongside the listed MSRP.
This flat-pricing structure removes the stress of traditional negotiation because the exact discount is printed directly on the vehicle's factory invoice sheet. Buyers can view the designated A-Plan price upfront, ensuring complete transparency throughout the purchase process. For shoppers who find that a brand-new model does not currently align with their financial plans, we also maintain an extensive, thoroughly inspected pre-owned inventory of late-model cars and SUVs that offer excellent long-term value.
Pricing
Pricing by trim
| Feature | King Ranch | Lariat | Platinum | Police Responder | Raptor | STX | Tremor | XL | XLT |
|---|---|---|---|---|---|---|---|---|---|
| Base MSRP | $65,825 | $59,560 | $68,800 | $52,350 | $79,005 | $41,855 | $64,915 | $37,290 | $44,695 |
| Destination charge | $2,795 | $2,795 | $2,795 | $2,795 | $2,795 | $2,795 | $2,795 | $2,795 | $2,795 |
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How Much Could the Price of a Ford Truck Rise After Employee Pricing Ends
When the promotional window closes on July 6, 2026, truck buyers who delayed their purchase decision will face an immediate shift in market pricing. Because the "Employee Pricing for All" program is heavily subsidized by the manufacturer, the end of the promotion means these factory incentives will expire overnight. Without these direct sub-invoice subsidies, the transaction price of a standard truck can easily rise by $3,000 to $5,000 as pricing structures revert back to standard retail MSRP and traditional regional incentives.
This sudden adjustment in pricing directly impacts the immediate equity of your new vehicle. Purchasing a truck at the employee rate means you are buying at a wholesale-level price point, which helps protect your investment against early depreciation. Once standard retail pricing resumes, pricing may differ based on the vehicle and current market conditions. Delaying your purchase past the deadline may affect your total loan amount and long-term financing costs.
To further maximize your financial position before the promotion ends, our team can help you leverage the value of your current vehicle. We recommend using our online trade-in valuation tool to receive a fair, real-time market estimate of what your current car is worth. Applying this trade-in equity toward the current price of a new truck is one way to help manage your overall purchase budget.
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Crucial Logistics: Understanding the July 6, 2026 National Deadline
Unlike regional dealership sales that frequently get extended, the "Employee Pricing for All" promotion operates on a strict, nationally coordinated schedule. The factory has established July 6, 2026, as the firm expiration date for this program across all participating retail locations. Because the sub-invoice pricing is funded directly by corporate allocations, individual dealerships do not have the authority to extend the employee pricing discounts past the midnight cutoff on the final day of the event.
This strict deadline means that all sales contracts, final financing approvals, and delivery paperwork must be fully executed before the close of business on July 6, 2026. Inventory levels naturally tighten during the final week of a major national campaign, as high-demand trims and popular color combinations sell out quickly. Waiting until the final day of the event may limit the selection of available options. We encourage buyers to browse our current selection of new vehicles early to ensure the model you want is in stock and ready for contract.
To help protect buyers facing inventory shortages, the factory utilizes a price-protection system for qualifying retail orders. If you place a custom factory order for an eligible model before the July 6, 2026 deadline, the employee price point can often be locked in, even if the vehicle takes several weeks to be built and delivered to our showroom. Our sales team can review the specific terms of this price-protection policy to ensure your promotional rate is fully secured before the national campaign concludes.
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Corporate A-Plan Eligibility Versus Employee Pricing for All Promotions
Many buyers assume that accessing employee pricing requires a direct personal connection to a manufacturing plant or a corporate office. In standard retail operations, the A-Plan is a highly restricted corporate benefit reserved exclusively for active, full-time factory employees, engineers, and their immediate family members. To use this ongoing corporate benefit, eligible employees must log into the official corporate Partner or AXZ Plan portal to generate a unique, temporary 7-digit PIN, which must then be verified by the dealership with corporate payroll records.
During the "Employee Pricing for All" event, however, the factory completely waives these strict corporate eligibility rules. The requirement to generate an official employee PIN is suspended for all qualifying retail models, allowing any private retail buyer with a valid driver's license to purchase directly from the A-Plan price line on the invoice. This temporary suspension of corporate rules levels the playing field, giving everyday buyers the exact same financial advantage as a corporate executive or assembly line worker.
It is important to note that while the promotional pricing matches the corporate A-Plan discount, certain specialty models remain excluded from the public promotion. High-performance, limited-production vehicles like the Mustang Dark Horse, Shelby models, and specific Raptor configurations are typically excluded from across-the-board retail promotions due to limited production volume. Our team can provide a direct look at the official factory invoice of any eligible vehicle in our inventory, allowing you to verify the exact A-Plan price line and confirm your savings with absolute transparency.
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Can You Reserve or Hold a Ford at the Employee Price Before It Arrives
A common logistical challenge during the final days of a major sales event is finding the exact vehicle you want when the specific trim or color is still in transit from the factory. If the vehicle you want is currently on a transport carrier or scheduled for delivery, you can still secure the promotional employee price. To successfully lock in the A-Plan rate on an in-transit unit, the dealership must execute a binding retail purchase or lease agreement before the July 6, 2026 deadline. This process effectively secures the vehicle to your name and applies the active factory incentives to the contract.
When securing an in-transit vehicle, the physical delivery of the vehicle can occur after the promotional window has officially closed, provided the financial contract was fully completed and dated before the deadline. The factory's system recognizes the contract date as the official date of sale, which preserves the promotional pricing under standard price-protection guidelines. This option prevents buyers from having to settle for a different color or a less-equipped trim simply because their preferred vehicle has not yet physically arrived at our showroom.
First-time truck buyers most often ask whether they can lock in the employee rate on an incoming order before the current event ends, and our team is fully equipped to facilitate this process. We can track all incoming shipments and identify which highly anticipated vehicles are eligible for contract prior to their arrival. This proactive approach helps ensure you can review the available pricing of the "Employee Pricing for All" event, even if the physical vehicle is still in transit on the final day of the sale.
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Completing Your Purchase Process Online Before Visiting Our Showroom
Modern car buying has evolved to match the busy schedules of local professionals, allowing you to bypass hours of desk work at the dealership. For busy professionals in Wilshire Montana who manage daily commutes along the Pacific Coast Highway, completing the bulk of the transaction digitally is a highly efficient way to secure a vehicle. Our digital storefront allows you to complete almost every step of the purchase process from the comfort of your home or office, ensuring that your contract is finalized well before the July 6, 2026 deadline.
Using our online platform, you can complete several key steps of your purchase journey:
- Browse our complete online new inventory to compare available models and trims.
- Filter your search specifically for new Ford SUVs or new Ford trucks.
- Submit a secure online credit application to receive pre-approval from our finance department.
- Structure your payments, calculate trade-in equity, and select optional factory accessories.
During the online checkout process, you can also select factory-authorized utility upgrades to protect your new investment. If you are purchasing a truck, you can choose to include durable options like a drop-in plastic bedliner or a spray-in bedliner directly in your financing plan. You can also view our active parts and service coupons to find current incentives on protective accessories like full-coverage rubber floor mats or custom bed covers. Finalizing these details online streamlines your showroom visit, allowing you to quickly sign the physical delivery paperwork and take the keys to your new vehicle.
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Quick Answers Before You Visit
Q: Can I combine the promotional employee pricing with other active manufacturer rebates?
In many cases, yes. While the "Employee Pricing for All" discount serves as the primary price reduction, the factory may offer additional programs on select vehicles, and our finance team can review current eligibility and pricing details with you. Our finance team will run your specific zip code through the factory incentive system to ensure every eligible dollar of savings is applied to your purchase contract.
Q: Does the employee discount apply to optional packages and factory-installed accessories?
Yes, pricing information can vary by vehicle and may include factory-installed options, engines, and packages. This means you receive the discounted rate on upgrades such as the Mobile Office Package or the AROUND LIGHTING PACKAGE on qualifying truck trims. Dealer-installed accessories added after the vehicle arrives at the showroom, however, are priced separately from the factory invoice.
Q: Is the promotional employee price identical at every dealership?
Because the A-Plan price is calculated directly by the manufacturer based on the exact dealer invoice of each specific VIN, the core employee price for a given vehicle will be consistent at any participating dealership. However, the final out-the-door price can vary depending on local tax rates, registration fees, and any optional dealer-installed equipment. We provide a transparent, line-by-line breakdown of all costs to ensure you see exactly where your money is going.
Q: What paperwork do I need to bring to the dealership to finalize my purchase?
To ensure a smooth delivery process before the deadline, you should bring a valid driver's license, current proof of auto insurance, and your most recent pay stubs if you have completed our credit application. If you are trading in a vehicle, please remember to bring the vehicle's title or current loan payoff information, along with all sets of keys and remotes. Having these documents ready allows our finance team to execute your contract quickly.
Q: Can I finance my vehicle through my own bank or credit union during this event?
Yes, you are welcome to secure financing through your preferred personal credit union or bank. Our finance department works with a wide network of national and local lenders to find highly competitive rates, but we will happily coordinate with your outside lender to complete the transaction. To keep the process moving quickly as the deadline approaches, please contact our showroom on Santa Monica Boulevard or call us at (310) 451-1588 to obtain the exact dealer instructions for your bank's funding draft.
Engine & Performance
Powertrain specs by trim
| Feature | King Ranch | Lariat | Platinum | Police Responder | Raptor | STX | Tremor | XL | XLT |
|---|---|---|---|---|---|---|---|---|---|
| Engine | 3.5L | 5.0L | 3.5L | 3.5L | 3.5L | 2.7L | 3.5L | 2.7L | 2.7L |
| Horsepower | 382 hp | 400 hp | 382 hp | 400 hp | 450 hp | 325 hp | 382 hp | 325 hp | 325 hp |
| Torque | 500 lb-ft | 410 lb-ft | 500 lb-ft | 500 lb-ft | 510 lb-ft | 400 lb-ft | 500 lb-ft | 400 lb-ft | 400 lb-ft |
| Transmission | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic | 10-speed automatic |
| Drivetrain | Rear-wheel drive | Rear-wheel drive | Rear-wheel drive | Four-wheel Drive | Four-wheel Drive | Rear-wheel drive | Four-wheel Drive | Rear-wheel drive | Rear-wheel drive |
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Fuel Economy
Fuel economy and range by trim
| Feature | King Ranch | Lariat | Platinum | Police Responder | Raptor | STX | Tremor | XL | XLT |
|---|---|---|---|---|---|---|---|---|---|
| MPG | 17 city / 25 hwy / 20 combined | 17 city / 25 hwy / 20 combined | 17 city / 25 hwy / 20 combined | — | 14 city / 18 hwy / 16 combined | 19 city / 25 hwy / 21 combined | 16 city / 21 hwy / 18 combined | 19 city / 25 hwy / 21 combined | 19 city / 25 hwy / 21 combined |
Secure Your Promotional Rate at Santa Monica Ford
As we enter the final days of this historic sales event, our team is fully prepared to help you maximize your purchasing power before the factory incentives expire. Transitioning from standard retail pricing to a current factory-authorized price can help shoppers review available options on a new vehicle this year. With the July 6, 2026 deadline fast approaching, taking action now ensures you have access to the best selection of eligible inventory and the most favorable financing terms.
Our professional staff is committed to providing a transparent, stress-free buying experience that respects your time and your budget. Whether you are looking for a versatile SUV for family beach trips or a rugged truck for heavy-duty work, we have the knowledge and the inventory to help you make an informed decision. We invite you to visit our showroom on Santa Monica Boulevard to explore the eligible models in person, take a test drive, and see the official invoice pricing for yourself. Visit us today and drive home with the confidence and value you deserve.
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