1. Tracking Technologies & Data We Collect

When you access our digital showroom, we and our authorized digital marketing and automotive platform providers collect technical information using cookies, web beacons, tracking pixels, and software development kits (SDKs):

• Device & Identifiers: IP addresses, unique device identifiers, browser types, operating systems, and internet service providers (ISPs).
• Online Activity & Usage: Vehicles browsed (e.g., F-150, Mustang Mach-E, Explorer), price quote requests, trade-in calculator submissions, test-drive requests, referring URLs, and page session durations.
• Geolocation Data: Imprecise geographic location (city/ZIP-code level derived from IP) to serve local Southern California inventory and regional incentive packages.

2. Cookie Categories & Deployment Matrix

3. Business Purposes for Using Collected Data

We process cookie data and associated personal details for legitimate business and automotive operational needs:

• Showcasing real-time Ford vehicle inventory, MSRP pricing, and lease/finance rates.
• Processing service appointments, parts orders, and mobile service bookings.
• Facilitating secure credit pre-approvals via authorized lending partners (in compliance with Gramm-Leach-Bliley Act standards).
• Administering Ford Motor Company dealer co-op advertising and measuring digital marketing efficacy.
• Protecting our website, visitors, and dealership systems against malicious bot traffic and security threats.

4. California Resident Rights (CCPA / CPRA Disclosures)

Under the California Consumer Privacy Act as amended by the CPRA, California residents possess specific statutory rights regarding their personal information:

• Right to Opt-Out of Sale / Sharing: You have the absolute right to direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to Know & Access: You may request disclosure of the specific pieces and categories of personal information collected, the categories of sources, and third parties to whom data was disclosed.
• Right to Deletion: You may request deletion of your personal data collected online, subject to legal and regulatory exceptions (e.g., DMV vehicle transaction records, safety recall compliance, warranty records).
• Right to Correction: You have the right to request the correction of inaccurate personal information.
• Right to Non-Discrimination: We will never discriminate against you (in pricing, financing terms, or vehicle service quality) for exercising your California privacy rights.
• Limit Use of Sensitive Personal Information (SPI): We do not use or disclose Sensitive Personal Information for purposes other than authorized under CCPA regulations.

5. How to Exercise Your Opt-Out & Cookie Preferences

6. Third-Party Automotive Partners

Our website interfaces with third-party software and platforms, including Ford Motor Company, digital credit portals, and trade appraisal platforms (e.g., Edmunds, Kelley Blue Book, Black Book). Interactions within embedded third-party modules are governed by their respective privacy notices.

7. Policy Amendments

We may update this Privacy & Cookie Policy periodically to accommodate changes in technology, dealership operations, or California statutory requirements. Any update will be reflected with a revised Effective Date.

8. Contact Santa Monica Ford Compliance